Our Team

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Our Team

Meet the talented team behind our productions and ideas.

Our Dedicated Team

Umair Nasir Ali

Founder - TVC & Feature Film Director

Umair Nasir Ali

Founder - TVC & Feature Film Director

Umair is a distinguished Feature Film and TVC director based in both Pakistan and the UAE. As the visionary founder of NumFilms, he has cultivated a creative powerhouse dedicated to crafting narratives that resonate profoundly with audiences. With a career spanning over fifteen years, Umair has made an indelible impact on Pakistan's advertising and filmmaking landscape, setting trends and breaking through the clutter with his distinctive style. His directorial portfolio includes numerous award-winning TV commercials that have garnered significant acclaim.

His debut feature film, Nayab, exemplifies his commitment to authentic storytelling. The film was both relatable and transformative for Pakistani audiences, breaking new ground by illuminating the experiences of female cricket players in Pakistan and their deep-rooted love for the sport and their nation. Nayab received recognition at the World Film Festival in Cannes and was also showcased at the Jaipur Film Festival in India.

A significant milestone in Umair's career was his direction of the first-ever official music video for Pakistan's National Anthem, commissioned by the Government of Pakistan for the nation's 75th Independence Anniversary—a true feather in his cap.

Umair's formal education in film from the prestigious National College of Arts (NCA) in Lahore not only honed his filmmaking skills but also deepened his appreciation for the rich tapestry of Pakistan's popular and traditional arts and culture.

As a visiting faculty member at Karachi University and NCA, and previously serving as the Head of Media Arts at Visual Studies Karachi, Umair has played a pivotal role in nurturing the next generation of filmmakers. His dedication to education extends beyond the classroom; he frequently serves as a mentor and juror at various student film festivals, where he continues to inspire and shape the future of Pakistani cinema. His commitment to excellence has also led him to participate in faculty exchange programs, including one at the University of Texas, Austin, further broadening his perspectives and expanding his horizons.

Through his work, Umair has significantly elevated the standard of narrative storytelling in Pakistan. His contributions not only entertain but also enlighten, making a profound impact on the cultural landscape of Pakistan and beyond.

Email:umair@numfilms.com.pk

Rumina Umair

Co Founder – Num Films - Feature Film Producer

Rumina Umair

Co Founder – Num Films - Feature Film Producer

With over 15 years of industry experience, I have established myself as a Production Designer turned Producer, with a significant portfolio of TVCs to my credit. After graduating with a degree in Design from the prestigious Indus Valley School of Art and Architecture, I have been fortunate to collaborate with top individuals, organizations, and brands across the country and beyond, allowing me to showcase my versatility and expertise.

In 2011, I co-founded Num Films alongside Umair Nasir Ali, driven by a vision to produce thought-provoking content that leaves a lasting impact while providing ample entertainment to the masses. Over the years, NumFilms has taken on numerous projects for esteemed clients such as Unilever and Coke Studio, among others. While concurrently managing various projects, I have dedicated myself to producing feature-length film scripts within the organization over the past three years with the aim to create meaningful content.

One of my notable experiences includes taking on the monumental task of producing the first ever official video for Pakistan's national anthem for the Government of Pakistan on the occasion of the 75th Independence Day.

Additionally, Num Film’s passion project, "NAYAB," a feature-length film, was released in January (2024) to positive reception, marking another significant milestone in my career. Currently, I am deeply involved in the production of Shoaib Mansoor's highly anticipated feature film, "Asmaan Bolay Ga,”. My dedication, creativity, and commitment aim to continue shaping the landscape of Pakistani cinema and leaving a meaningful impact on audiences worldwide.

Email:rumina@numfilms.com.pk

Ali Ijaz

Documentary Director & Scriptwriter

Kumu Studios

Ali Ijaz

Documentary Director & Scriptwriter

Muhammad Ali Ijaz is a Pakistani filmmaker and media communication specialist with a degree in filmmaking from the National College of Arts, Lahore, Pakistan. As an East West Center Fellow, he earned his MA in Communication from the University of Hawaii in 2023. Over the past decade, he has worked as a documentary filmmaker passionately crafting stories that inspire and enlighten both local and international audiences. His interests have led him to explore stories from Pakistan at the intersection of wildlife conservation, ecology, and culture.

His documentaries have received recognition and awards at both national and international film festivals. His film "Missing Vultures" was honored with the "Living Planet Award" by WWF Pakistan. Additionally, his film "Pangolins in Peril: A Story of Rare Scales" received the People’s Choice Award at the 2019 Borrego Springs Film Festival in California, as well as the Wildlife Activism Award at the Wildlife Conservation Film Festival in New York, USA, in 2016.

In 2018, he was invited by the Chicago Zoological Society to screen his film at the "International Symposium on Pangolin Conservation" at the Brookfield Zoo in Chicago. His most recent film in Pakistan, “Margallah Hills Leopard Kingdom”, highlighted the efforts of the Islamabad Wildlife Management Authority to mitigate human-leopard conflict and protect wild leopards in the Margallah Hills national park. His impactful graduate film in Hawaii delved into the cultural and ecological significance of endangered Hawaiian land snails (Kahuli), revealing the profound impact of their decline on Hawaiian culture, identity, and ecology. The film has been selected at various festivals around the world. It received the Grand Jury Award for Best Documentary at Rung Film Festival in Texas and was selected for the Made in Hawaii Shorts Category at the Hawaii International Film Festival 2024.

Ali has been teaching documentary filmmaking at various universities in Pakistan, while also producing media projects for renowned organizations such as WWF, UNDP, UNICEF, USAID, and Oxfam. He is currently working on raising funds for his upcoming film project “Mugger- The last Tears” focuses on the plight of the last wild mugger crocodiles that reside in Hingol National Park, Pakistan. Ali firmly believes in the transformative power of documentaries to inspire, educate, entertain, and effect positive change in individuals and communities.

Email:ali@numfilms.com.pk

Aftab Abbasi

Documentary Director

Aftab Abbasi

Documentary Director

Addicted to the serendipity that comes with documentary filmmaking. Exploring new stories, ideas, places, and people is what drives me. Curiosity to understand and reproduce on screen the nooks and corners of life that lie hidden from us. Graduated from the National College of Arts, Lahore, Pakistan (NCA), in 2005-09 in the pioneering department of filmmaking. Worked for various top-of-the-line news channels and production houses in a decade of field experience. All the while honing my skills and expertise by constant experimentation. From technical know-how and hands-on skill to the play of style and treatment, experience has taught me how to mold narratives for maximum impact for any story.