{"id":3856,"date":"2026-07-15T06:53:36","date_gmt":"2026-07-15T06:53:36","guid":{"rendered":"https:\/\/2hothosting.com\/numfilms\/?p=3856"},"modified":"2026-07-25T07:22:42","modified_gmt":"2026-07-25T07:22:42","slug":"its-not-surprising-that-many-cinemas-are-closing-down-in-pakistan-weve-turned-cinema-into-a-luxury","status":"publish","type":"post","link":"https:\/\/2hothosting.com\/numfilms\/its-not-surprising-that-many-cinemas-are-closing-down-in-pakistan-weve-turned-cinema-into-a-luxury\/","title":{"rendered":"It\u2019s not surprising that many cinemas are closing down in Pakistan \u2014 we\u2019ve turned cinema into a luxury"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3856\" class=\"elementor elementor-3856\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3b7308 e-flex e-con-boxed e-con e-parent\" data-id=\"b3b7308\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21c00f1 elementor-widget elementor-widget-heading\" data-id=\"21c00f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Blog<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7021d elementor-widget elementor-widget-heading\" data-id=\"5d7021d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">It\u2019s not surprising that many<span style=\"color: #96c13e\"> cinemas <\/span> are closing down in Pakistan \u2014 we\u2019ve turned cinema into a luxury<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2570c5 elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f2570c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/2hothosting.com\/numfilms\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Home<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\/<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/2hothosting.com\/numfilms\/news-blogs\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Blogs<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\/<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><div style=\"color: #96C13E\">It\u2019s not surprising that many cinemas are closing down in Pakistan \u2014 we\u2019ve turned cinema into a luxury<\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-535e05f e-grid e-con-boxed e-con e-parent\" data-id=\"535e05f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e41a468 e-con-full e-flex e-con e-child\" data-id=\"e41a468\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64f1646 hfe-post-info-layout-inline elementor-widget elementor-widget-post-info-widget\" data-id=\"64f1646\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"hfe-post-info-inline hfe-post-info-items hfe-post-info\">\n\t\t\t\t\t<li class=\"hfe-post-info-item elementor-repeater-item-499eb20 hfe-post-info-inline-item\"> \n\t\t\t\n\t\t\t\t\t\t<span class=\"hfe-post-info-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-calendar-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M148 288h-40c-6.6 0-12-5.4-12-12v-40c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12zm108-12v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 96v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm192 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96-260v352c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V112c0-26.5 21.5-48 48-48h48V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h128V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h48c26.5 0 48 21.5 48 48zm-48 346V160H48v298c0 3.3 2.7 6 6 6h340c3.3 0 6-2.7 6-6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"hfe-post-info-text hfe-post-info__item hfe-post-info__item--type-custom\">\n\t\t\t\n\t\t\t\t\t\t\tMarch 17, 2025\t\t\t\t\t<\/span>\n\t\t\n\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c08aac elementor-widget elementor-widget-heading\" data-id=\"4c08aac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">he recent news circulating online that 46 cinemas have closed in Pakistan in the past few years is unfortunate but not entirely surprising. As a filmmaker, I see this not just as a business setback but as an anthropological and cultural shift \u2014 one that we have failed to address over the years.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f6e673 elementor-widget elementor-widget-heading\" data-id=\"4f6e673\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">The conversation often revolves around high ticket prices and declining audience numbers, but the real issue is that cinema-going is a habit, and, like any cultural practice, it takes time, accessibility, and consistency to develop. Over the years, we have transitioned from single-screen cinemas \u2014 where film-watching was a communal and affordable experience \u2014 to high-end cineplexes in shopping malls. While this shift modernised infrastructure, it also excluded a large segment of society from the cinema experience.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bbf81e6 e-con-full e-flex e-con e-child\" data-id=\"bbf81e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70e383a elementor-widget elementor-widget-image\" data-id=\"70e383a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"550\" height=\"350\" src=\"https:\/\/2hothosting.com\/numfilms\/wp-content\/uploads\/2026\/07\/cinema-image.webp\" class=\"attachment-full size-full wp-image-4198\" alt=\"\" srcset=\"https:\/\/2hothosting.com\/numfilms\/wp-content\/uploads\/2026\/07\/cinema-image.webp 550w, https:\/\/2hothosting.com\/numfilms\/wp-content\/uploads\/2026\/07\/cinema-image-400x255.webp 400w, https:\/\/2hothosting.com\/numfilms\/wp-content\/uploads\/2026\/07\/cinema-image-367x234.webp 367w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ab8403 e-con-full e-flex e-con e-child\" data-id=\"9ab8403\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97a640c elementor-widget elementor-widget-heading\" data-id=\"97a640c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">From an anthropological standpoint, malls are not neutral public spaces; they are designed for a particular economic class, with security checks, social hierarchies, and an environment that reinforces exclusivity. For someone from a lower-income background, entering a mall is not just about purchasing a ticket \u2014 it\u2019s about overcoming an unspoken social barrier. This psychological divide means that cinema, once an accessible cultural activity, has now become a luxury that many cannot afford, not just financially but socially as well.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ab7995 elementor-widget elementor-widget-heading\" data-id=\"2ab7995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">In addition to these structural barriers, audience behaviour has evolved. People have become accustomed to convenience in all aspects of life \u2014 from ordering food and shopping online to consuming entertainment at home. The rise of streaming platforms has further reinforced this shift, making cinema-going seem less necessary. If we want to rebuild this habit, we need to rethink how and where we exhibit films.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac840ac elementor-widget elementor-widget-heading\" data-id=\"ac840ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Rather than relying solely on multiplexes, which are expensive to build and maintain, we should use existing community spaces for film screenings. Over the past year, we have seen strong audience turnouts at cultural and literary festivals, proving that people are still willing to engage with public events when given the right opportunity. If films were screened in community venues \u2014 arts councils, cultural centres, and public auditoriums \u2014 at affordable prices, audiences would attend. These venues already exist across the country but remain underutilised. The real challenge is not just pricing \u2014 it is about creating a habitual, accessible, and socially inclusive cinema culture.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6e0d05 elementor-widget elementor-widget-heading\" data-id=\"d6e0d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">However, accessibility alone is not enough \u2014 cinema also needs content. Without a steady flow of compelling films, even the most affordable and well-placed screenings will struggle to sustain audiences. But this works in a cycle: if people have access to regular, low-cost screenings in familiar spaces, their engagement with films will grow. And as demand increases, the industry will naturally respond with better and more frequent content.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c79ef2 elementor-widget elementor-widget-heading\" data-id=\"4c79ef2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">We often hear that Pakistani audiences don\u2019t go to the cinema but the real question is: where is the cinema for them to go to? If the only option is an expensive cineplex in a mall, then of course, many will opt to stay home. This is not just a matter of ticket prices, it is an anthropological issue of access, social dynamics, and habit formation.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cdf511 elementor-widget elementor-widget-heading\" data-id=\"2cdf511\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Cinema closures are not just about financial loss; they signify a wider cultural disconnect. If we want to sustain a film industry, we must first ensure that watching films remains a shared public experience, not an occasional privilege. Before we question ticket prices, we need to ask: have we truly made cinema accessible to the people?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6906a7b elementor-widget elementor-widget-heading\" data-id=\"6906a7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/images.dawn.com\/news\/1193373\" target=\"_blank\">Read the Complete Article on Dawn Images Official Website  <\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7790079 e-grid e-con-boxed e-con e-parent\" data-id=\"7790079\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b75dc3d e-con-full e-flex e-con e-child\" data-id=\"b75dc3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d20c81b elementor-widget elementor-widget-heading\" data-id=\"d20c81b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related <span style=\"color: #96c13e\">Post<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c289c4 e-con-full e-flex e-con e-child\" data-id=\"0c289c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17c545a elementor-align-left elementor-widget elementor-widget-button\" data-id=\"17c545a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" 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class=\"elementor-element elementor-element-d8e5900 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d8e5900\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c47bbd e-con-full e-flex e-con e-child\" data-id=\"6c47bbd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-93922b6 e-con-full e-flex e-con e-child\" data-id=\"93922b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e25439 elementor-widget elementor-widget-image\" data-id=\"4e25439\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"360\" height=\"220\" src=\"https:\/\/2hothosting.com\/numfilms\/wp-content\/uploads\/2025\/12\/blog-of-blueband.jpg\" class=\"attachment-full size-full wp-image-775\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2746715 e-con-full e-flex e-con e-child\" data-id=\"2746715\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9ceaa77 e-con-full e-flex e-con e-child\" data-id=\"9ceaa77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-43679bd e-con-full e-flex e-con e-child\" data-id=\"43679bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65f4fd2 elementor-widget elementor-widget-heading\" data-id=\"65f4fd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">By Lyza Rashid<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d0a461 e-con-full e-flex e-con e-child\" data-id=\"0d0a461\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-183760f elementor-widget elementor-widget-heading\" data-id=\"183760f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Feb 22, 2021<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd9b21a e-con-full e-flex e-con e-child\" data-id=\"dd9b21a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49cd8d9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"49cd8d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4196499 elementor-widget elementor-widget-heading\" data-id=\"4196499\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Five recent campaigns that created a buzz-Blue Band...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b50f98b elementor-widget elementor-widget-heading\" data-id=\"b50f98b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Creative Director of Manhattan Communications Sharjeel Ahmed reviews five recent local campaigns...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c8e9a7 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"2c8e9a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/2hothosting.com\/numfilms\/five-recent-campaigns-that-created-a-buzz-blue-band-achai-barhnay-do\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg class=\"ekit-svg-icon icon-right-arrow\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M21.548 5.088c-0.436-0.451-1.162-0.451-1.613 0-0.436 0.436-0.436 1.162 0 1.596l8.177 8.177h-26.984c-0.629 0.001-1.129 0.501-1.129 1.13s0.5 1.145 1.129 1.145h26.984l-8.177 8.162c-0.436 0.451-0.436 1.178 0 1.613 0.451 0.451 1.178 0.451 1.613 0l10.113-10.113c0.451-0.436 0.451-1.162 0-1.596l-10.113-10.114z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ffc9455 e-con-full e-flex e-con e-child\" data-id=\"ffc9455\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9d4eb1 elementor-widget elementor-widget-image\" data-id=\"d9d4eb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"360\" height=\"220\" src=\"https:\/\/2hothosting.com\/numfilms\/wp-content\/uploads\/2026\/07\/career-in-advertising.jpg\" class=\"attachment-full size-full wp-image-4299\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c6c2e0 e-con-full e-flex e-con e-child\" data-id=\"8c6c2e0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-243deaf e-con-full e-flex e-con e-child\" data-id=\"243deaf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9e872b7 e-con-full e-flex e-con e-child\" data-id=\"9e872b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-555d939 elementor-widget elementor-widget-heading\" data-id=\"555d939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">By Avinash Luxman<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-644afef e-con-full e-flex e-con e-child\" data-id=\"644afef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9b80e0 elementor-widget elementor-widget-heading\" data-id=\"c9b80e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">July 10, 2018<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea117b0 e-con-full e-flex e-con e-child\" data-id=\"ea117b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2288968 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2288968\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b66f5b1 elementor-widget elementor-widget-heading\" data-id=\"b66f5b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Although creating a visually stellar TVC has its...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d76c43f elementor-widget elementor-widget-heading\" data-id=\"d76c43f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">My first project was the launch TVC for Silk Bank. It was shot in northern Pakistan nearly 10 years ago and I worked...<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4faf47 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"a4faf47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/2hothosting.com\/numfilms\/although-creating-a-visually-stellar-tvc-has-its-own-charm-storytelling-gives-you-a-real-high\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg class=\"ekit-svg-icon icon-right-arrow\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M21.548 5.088c-0.436-0.451-1.162-0.451-1.613 0-0.436 0.436-0.436 1.162 0 1.596l8.177 8.177h-26.984c-0.629 0.001-1.129 0.501-1.129 1.13s0.5 1.145 1.129 1.145h26.984l-8.177 8.162c-0.436 0.451-0.436 1.178 0 1.613 0.451 0.451 1.178 0.451 1.613 0l10.113-10.113c0.451-0.436 0.451-1.162 0-1.596l-10.113-10.114z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f1e09d e-con-full e-flex e-con e-child\" data-id=\"5f1e09d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f867a6 elementor-widget elementor-widget-image\" data-id=\"9f867a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"220\" src=\"https:\/\/2hothosting.com\/numfilms\/wp-content\/uploads\/2026\/07\/why-pakistani-cinema-fears-its-own-stories-1.jpg\" class=\"attachment-full size-full wp-image-4306\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-534f226 e-con-full e-flex e-con e-child\" data-id=\"534f226\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e20f09e e-con-full e-flex e-con e-child\" data-id=\"e20f09e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e6f8b67 e-con-full e-flex e-con e-child\" data-id=\"e6f8b67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1aa2b33 elementor-widget elementor-widget-heading\" data-id=\"1aa2b33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">By Eefa Khalid<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eef6db8 e-con-full e-flex e-con e-child\" data-id=\"eef6db8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77d5188 elementor-widget elementor-widget-heading\" data-id=\"77d5188\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Feb 13, 2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c720c12 e-con-full e-flex e-con e-child\" data-id=\"c720c12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c67ad1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8c67ad1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58d76f2 elementor-widget elementor-widget-heading\" data-id=\"58d76f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Director Umair Nasir Ali on Nayab and why Pakistani...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b57cd7 elementor-widget elementor-widget-heading\" data-id=\"5b57cd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">he recent news circulating online that 46 cinemas have closed in Pakistan in the past few years is unfortunate...<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96280a1 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"96280a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/2hothosting.com\/numfilms\/director-umair-nasir-ali-on-nayab-and-why-pakistani-cinema-fears-its-own-stories-2\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg class=\"ekit-svg-icon icon-right-arrow\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M21.548 5.088c-0.436-0.451-1.162-0.451-1.613 0-0.436 0.436-0.436 1.162 0 1.596l8.177 8.177h-26.984c-0.629 0.001-1.129 0.501-1.129 1.13s0.5 1.145 1.129 1.145h26.984l-8.177 8.162c-0.436 0.451-0.436 1.178 0 1.613 0.451 0.451 1.178 0.451 1.613 0l10.113-10.113c0.451-0.436 0.451-1.162 0-1.596l-10.113-10.114z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Blog It\u2019s not surprising that many cinemas are closing down in Pakistan \u2014 we\u2019ve turned cinema into a luxury Home \/ Blogs \/ It\u2019s not surprising that many cinemas are closing down in Pakistan \u2014 we\u2019ve turned cinema into a luxury March 17, 2025 he recent news circulating online that 46 cinemas have closed in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-3856","post","type-post","status-publish","format-standard","hentry","category-blogs"],"acf":[],"_links":{"self":[{"href":"https:\/\/2hothosting.com\/numfilms\/wp-json\/wp\/v2\/posts\/3856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2hothosting.com\/numfilms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2hothosting.com\/numfilms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2hothosting.com\/numfilms\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/2hothosting.com\/numfilms\/wp-json\/wp\/v2\/comments?post=3856"}],"version-history":[{"count":52,"href":"https:\/\/2hothosting.com\/numfilms\/wp-json\/wp\/v2\/posts\/3856\/revisions"}],"predecessor-version":[{"id":4843,"href":"https:\/\/2hothosting.com\/numfilms\/wp-json\/wp\/v2\/posts\/3856\/revisions\/4843"}],"wp:attachment":[{"href":"https:\/\/2hothosting.com\/numfilms\/wp-json\/wp\/v2\/media?parent=3856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2hothosting.com\/numfilms\/wp-json\/wp\/v2\/categories?post=3856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2hothosting.com\/numfilms\/wp-json\/wp\/v2\/tags?post=3856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}